The soft move is an organisation embryo-ed in 2020 by Dwishojoyee Banerjee.
What is it?We believe that changing the mental landscape takes a while. Shouting activism, thought provoking and spreading awareness come handy, but change doesn’t happen immediately. It takes a generation to embody an idea, a change, into the system, and soft moves are the key.
The concept behind this organisation is to focus minutely on making an impact at the grass root level instead of stealing the show and limelight with furious slogans of change. Our aim is a slow, soft, subtle but permanent change, through action-oriented workshops that propels young minds to take action and see their contribution actually building a change than just talk action.The paper bag project works upon the ideals of recycling newspapers and giving paper bags free of cost to small retail store owners, thereby reducing the harm from the usage of single-use plastic bags. In 2019, our Prime Minister, Shri Narendra Modi ji, announced the total removal of single use plastic bags by 2022. However, small vendors like the vegetable sellers are still selling in black polythenes. And it isn't their fault because polythene bags are more financially viable to their profit margins. Alternatives available are either too costly or not aptly available to the Meadow-levels. The Soft Move aims to mitigate that problem, that is why we are recycling newspapers and making paper bags and approaching vegetable vendors and small retailers to do away with the plastic bags usage and use this recycled, degradable and eco-friendly alternative to make a difference.
How we workWe reach out to school students and organisations to conduct workshops during which we explain to them the concept of climate change and how plastic pollution affects us all and then move on to the activity session in which the students make paper bags. We further go on to distribute it free-of-cost to small-vendors and vegetable sellers as well as other organisations who require our eco-friendly alternative.
Single Use Plastic Bags Replaced
Cities Reached
Volunteers Engaged
Vendors Educated